European hauliers cite customer reluctance to fund greener transport

About seven in ten surveyed European road freight operators say customers will not pay the extra cost of decarbonisation, according to the new Green Compact survey.
IRU and Trimble’s 2026 Green Compact survey identifies financing as a major obstacle to cleaner road freight. Among respondents, 70% in Western Europe and 71% in Eastern Europe said customers were unwilling to pay additional decarbonisation costs.
Vehicle prices were cited as a barrier to alternative-fuel adoption by 66% of Western European operators and 78% in Eastern Europe, up from 49% and 52% respectively in 2025. Routing optimisation and eco-driving remained practical emissions-reduction measures.
The wider survey involved more than 1,000 operators across 36 countries and also examined Australia. These findings describe respondents’ views, not a census of hauliers or a measured change in pallet transport prices.
Source attribution
- Source organisation
- IRU and Trimble
- Original date
- 22 Oct 2026
- Published by us
- 23 Oct 2026
Pallet News publishes a short original summary only. Copyright in the original update remains with the publishing organisation.
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